After sales service and customer service: loyalty strategies
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Abstract
The services sector has been a fundamental factor in the development and growth of different countries for several decades, so that the customer is (or should be) the focal point of all decisions and actions of the service organization. And this is very well understood by companies, which develop marketing strategies to achieve customer loyalty oriented not only to maintain those they already have as exclusive and regular customers, but also to attract new customers and bring them to loyalty standards. The research methodology is a bibliographic review, using electronic means available on the web for the development of the objectives. As a general conclusion, it is confirmed the need of the company or commerce to generate studies and strategies aimed at knowing the tastes of customers, knowing what they think of the service offered by the company, correcting bad opinions if any, and adapting to the new tastes that the market generates either with its products or generating new ones.
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