The Sales Department as an income generator in the SMEs of Guayaquil, Ecuador

Abstract

Ecuador's small and medium-sized enterprises (SMEs) engaged in commerce in different economic sectors constitute a source of employment and productivity for the country. These companies are mostly managed informally with various failures in the internal processes as a consequence of the lack of planning, organization and structuring of the Sales Department that hinder their profitability and consideration to acquire financing sources that improve production and increase of sales. According to this context, a descriptive investigation was carried out with a documentary review on the basic and necessary aspects of the structure and organization of the Sales Department as an income generator in SMEs in Guayaquil, Ecuador. Among the findings, it is inferred that the recognized contributions of SMEs in the Ecuadorian economy are not enough for their easy access to financing sources because they do not comply with the guarantee standards and requirements requested by most financial institutions, who limit their credits. for its lack of profitability. Therefore, the implementation of sales techniques and strategies that enhance the qualities of the products offered improve the sales forecast and increase income, as well as the productive and socioeconomic development and profitability of SMEs in Guayaquil.