Impact of globalization on business strategies in Ecuadorian companies
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Abstract
Organizations today must face numerous changes as a result of globalization and the existing dynamics in both internal and external processes of companies. They must process large amounts of information to be able to achieve their objectives and goals, this is achieved through aspects such as innovation, creativity, growth, competitiveness and decision-making.The general objective of the research is based on analyzing the impact of the globalization in the business strategies of Ecuadorian companies. The methodology used is based on a bibliographic design of a documentary type. As a conclusion, it can be mentioned that globalization is a fundamental piece in the development of countries, however many have limitations that do not allow the full development of new strategies to achieve the maximum level of their capacities, such is the case of Ecuador that Despite the great steps achieved, it is still in the process of development to implement the necessary technology and achieve greater economic benefits as well as economic, political and social stability. The changes that arise as a result of globalization are varied and in turn allow companies to adapt technologies in their production processes, this is a sign that your staff must be intellectually prepared to handle new technologies and be able to make the most of these innovations that will bear fruit, bringing with them economic benefits, profitability, efficiency and use of existing resources.
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