Digital marketing. Determining factor in the profitability of companies in time of Covid-19
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Abstract
The general objective of this research is based on analyzing digital marketing as a determining factor in the profitability of companies in time of COVID-19, the methodology used is based on a bibliographic design of a documentary type. As a conclusion, it can be mentioned that with this hard blow due to the Coronavirus many companies had to close their doors, generating other inconveniences such as unemployment, increasing the existing poverty rate. However, due to these problems, the companies that have been able to survive in the face of this situation have looked for alternatives that allow them to emerge, and generate the necessary profits they require to cover their commitments, stay in time and meet their objectives so that they continue their competitive level generating sources of employment, stand out from the competition and obtain adequate levels of profitability. That is why digital marketing has a high influence on the achievement of the objectives of companies, since the use of well-defined digital marketing strategies allow them to improve their levels of competition, improve their income, as long as they are used in a adequate.
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