The impact of green marketing on recycling companies

Abstract

Currently, market diversity and great business competition have generated a diversification of techniques to ensure that products are always in constant evolution; This, with the search for a good positioning at the market level that provides a successful profitability for companies, and these can be maintained in time and space without becoming extinct. That is why there is marketing that allows it to be adapted by companies according To its functionality, and a series of features, use the tools provided by marketing to improve your strategic planning and meet the stated objectives. Such is the case of ecological marketing used by companies dedicated to recycling, this allows you to execute your techniques and be able to meet the objectives set as an organization, helping them in their planning to be more responsible companies at a social and environmental level, since they take into account The environmental awareness of its possible consumers and even its own workers, whatever their position within the organization, counts. The general objective of this research is to evaluate the impact of green marketing on companies dedicated to recycling. The methodology used employs documentary and bibliographic research.As a conclusion, it is appreciated that the impact that ecological marketing has on recycling companies is extremely important, because it allows them to develop adequate tools for the development of development techniques, distribution and commercialization of the products, minimizing to a great extent the negative aspects that it may have against the environment.