Importance of strategic market planning in the success of the Brand

Abstract

Strategic planning is a continuous process of training, interdisciplinary collaboration, diagnosis, analysis, decision-making, leadership, formulation of plans and objectives to be achieved, in order to position a brand in the market, and therefore seeks to achieve its success. All this is done through the application of various models adjusted to the reality of that particular organization, its environment, its essence, mission, vision, maintaining a balance and recognizing changes when necessary. The general objective of this research is to present a practical and simple guide to the importance of adequate strategic planning for the success of a brand, the models and various perspectives that must be addressed to ensure the achievement of the objectives of the brand, its mission, its vision and its scope in the new digital world, the proper use of technological tools and the support in the different social media platforms, which are part of the success it may have. The methodology used consists of a documentary, referential or bibliographic study of the information presented. And the results based on the analysis and behavior of the brand, product or service with the user or consumer, the interaction with potential buyers, trends, the behavior and reaction of the one who appropriates the brand and makes it his or her own. makes an active participant in its development, evolution and growth. Showing, as well as a conclusion, that the evaluation or measurement of the success of a brand depends on the adequate strategic planning carried out from the beginning, an appropriate analysis and use of the resources in its different categories and the support in social networks as a current means of contact and innovative with the consumer, with the user, with the followers.