Entrepreneurship and marketing during social isolation due to the pandemic
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Abstract
Although marketing and entrepreneurship are not new concepts, in these moments of social demobilization due to the pandemic generated by Covid 19, which has confined at least 1/3 of the world's population to their homes, to mention a number Conservative, and this in order to avoid the spread of the virus, has made commerce continue to reinvent itself so as not to stop offering the normal goods and services of an economy. The research methodology is a bibliographic review. In general, the conclusion on the side of entrepreneurship is that businesses must grow adapting to the needs of consumers, that is, where they want to go and what the objective is, here comes product quality, its price and its use. . The marketig is linked to entrepreneurship since it needs the first to position itself and make its product known, and the second must know what the consumer is looking for and give the right message, using all the available means offered by social networks.
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